According to the Ministry of Industry and Information Technology data, the first half of this year, three major communications operator China has invested 80 billion yuan building 3G. However, the construction of the heat high, the media hype hot, the market response was very cold --- the phrase used to describe the current status of 3G market is not an exaggeration. According to incomplete statistics, China's 3G subscribers at present 200 million people, with up to more than 600 million mobile users compared to just drop in the ocean. Consequently, some of the 3G has high expectations of the media began to throw gray tone, some of the not so bullish on 3G observers also took the opportunity of throwing cold water, enhanced "3G useless" point of view.
Although I do not think 3G and 2G compared to the number of revolutionary advances in technology, but the prospects for 3G operation of the future, I do not so pessimistic. Blinders not see Mount Tai, 3G users of explosive growth, only a matter of time, there is no technical defect product quality and barriers.
Why do the majority of consumer reaction to 3G? Many media say true, mainly because the 3G threshold too high, not only charges you, and for number, replacement cost is not small. Worth asking is why the three 3G operators regard the threshold set very high?
According to my understanding, operators simply will not want to lower the current threshold of 3G. First of all, 3G network, large-scale construction within six months, network coverage is very imperfect, and network optimization will be heavy, especially in Mobile and China Unicom, if the development of a large number of users eager to network, one network will be unbearable, on the other hand users experience will be very bad. Eat Hot Tofu, then CDMA business in the case of the network is still not perfect large-scale development of the user in a hurry, the results from the swing to fall through the ice quickly, leaving a vivid lesson.
Secondly, 3G, after all, is more advanced than the 2G, more advanced products in the early stages of 3G operators, three operators are high-end users want to ring hand. China Telecom and Unicom, China Mobile who want to grab more high-end users, China Mobile is also the most high-end users want first to migrate to 3G networks. Therefore, operators do not reduce the threshold to increase the user does not know the truth, but the reality of the situation so that operators have chosen the first high-end, after the popular marketing strategy.
China Telecom, China Unicom, the development of 3G, more users need to dig from others, the difficulty is relatively large; if China Mobile users want to migrate the existing 2G to 3G, the really difficult? In fact, as long as the realization of "non- Changing Card, without changing the number, do not register "to upgrade to 3G on the line, operating on no more difficult, if supplemented by low tariffs and" one dollar purchase "and other promotions, I believe many 2G users are willing to upgrade to 3G. Therefore, it is operators want, not able to issue.
While haste, less speed, but as a weak mobile communications market operators, China Telecom and China Unicom naturally know how to speed 3G era winning the arguments are bound to catch on in the operation works, grab progress. Once China Mobile users felt the threat of loss, in the development of 3G users will be more active. Can be expected, as the network matures, 3G market will be ahead of the marketing war started, the decline in prices is inevitable, the real popularity of the times will accelerate the arrival of 3G.
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