Understanding of the chain must first clear its essence, it summarizes for us both. Understand these two aspects, it will reveal the mysterious veil of chains, so you have a new understanding of franchising, the chain's business, management process will be very clear ideas.
A chain operation is mechanized large-scale production in the circulation and application of innovation in the field
Let's look at a McDonald's chain management system introduced information:
In order to ensure QSCV (quality, service, cleanliness, value) the realization of philosophy, McDonald's has developed a code of conduct as follows:
銆??锛?锛夎惀涓氳缁冩墜鍐屻?鐢ㄦ潵璇︾粏璇存槑楹﹀綋鍔崇殑鍚勯」鏀跨瓥锛岄鍘呮湇鍔＄殑绋嬪簭銆佹楠や笌鏂规硶銆傞?杩囧厖鍒嗗埄鐢ㄨ繖鏈墜鍐岋紝鍙互淇濊瘉鎵?睘杩為攣搴楁彁渚涘悓鏍锋按骞崇殑鏈嶅姟銆?br />
銆??锛?锛夊矖浣嶆搷浣滄鏌ヨ〃銆傜敤鏉ヨ缁嗚鏄庡悇宸ヤ綔娈靛簲妫?煡鐨勯」鐩?姝ラ鍜屽矖浣嶈亴璐ｏ紝鍛樺伐鐨勬檵鍗囦笉鍙栧喅浜庤祫鍘嗐?瀛﹀巻锛岃?閲嶅湪鑳藉姏涓庤〃鐜般?鎵?湁鍛樺伐鍏ㄩ儴鎺ュ彈绯荤粺璁粌銆?br />
銆??锛?锛夎川閲忔寚鍗椼?鐢ㄦ潵鎻愪緵缁欑鐞嗕汉鍛樹娇鐢紝璇︾粏璇存槑鏈夊叧鍗婃垚鍝佺殑鎺ヨ揣娓╁害銆佸偍瀛樻俯搴︾瓑锛屽鍚勭鏈夊叧璐ㄩ噺鍜屾暟閲忚繘琛岀粏鑷存寚瀵笺?
銆??锛?锛夌鐞嗗彂灞曡缁冦?楹﹀綋鍔崇殑绠＄悊鑰呴兘寰椾粠鍛樺伐鍋氳捣锛屽繀椤诲涔犵鐞嗚绋嬶紝鐢卞垵绾ч?娓愬瀹岄珮绾х鐞嗐?缁忕悊瀹炶涓?甫涓?缁冿紝鍙楄缁忕悊鍚堟牸鍚庢墠鏈夋潯浠舵檵鍗囥?
銆??寰堝浜鸿瀹岃繖娈垫枃瀛椾箣鍚庨兘浼氬彂鍑鸿繖鏍风殑鎰熸叏锛氣?濂借缁嗗晩锛佲?浠庝腑鎴戜滑鑳藉彂鐜颁粈涔堢瀵嗗憿锛熸瘡涓?釜鐜妭銆佹瘡涓?釜鎿嶄綔姝ラ閮芥湁闈炲父鍏蜂綋鐨勮鑼冿紝杩欎細缁欐垜浠粈涔堣仈鎯冲憿锛?br />
銆??寰堣嚜鐒讹紝鐢熶骇杞﹂棿鐨勫伐浣滄櫙璞′細鍦ㄦ垜浠剳娴蜂腑娴幇锛屾祦姘寸嚎涓婃瘡涓伐浜鸿礋璐ｇ潃鑷繁鐨勫矖浣嶇殑宸ヤ綔锛屾寜鐓ц缁嗙殑鈥滀綔涓氭寚瀵间功鈥濈殑鏍囧噯瑙勮寖杩涜浜曠劧鏈夊簭鐨勪綔涓氥?杩欎簩鑰呮槸鍚︽湁蹇呯劧鐨勮仈绯伙紵
銆??鏈?棭鐨勫晢鍝佺粡娴庢槸涓?鐭己缁忔祹銆傜敱浜庣敓浜у姏鍙戝睍姘村钩浣庯紝绉戞妧姘村钩鍜屼俊鎭寲姘村钩浣庝笅锛岄偅鏃朵篃杩樻病鏈夋祦姘寸嚎鐢熶骇鏂瑰紡鐨勬蹇点?涓?釜鍔冲姩鑰呴渶瑕佸仛寰堝浜嬶紝鎺屾彙寰堝鎶?兘锛岀敓浜ф晥鐜囨瀬涓轰綆涓嬶紝杩滆繙璺熶笉涓婃秷璐归鍩熺殑闇?眰銆傚湪杩欑鐭己缁忔祹鐨勫競鍦烘潯浠朵笅锛岀墿璐ㄧ粨鏋勫緢绠?崟锛屽晢鍝佺被鍒篃寰堝皯锛屽洜鑰屽娴侀?棰嗗煙鐨勮姹備篃鍋滅暀鍦ㄥ緢浣庣殑姘村钩涓娿?鍗栨柟鍗犲競鍦轰氦鎹㈢殑缁濆浼樺娍锛屽洜鑰屾槸鍗栨柟甯傚満銆傝繖鏍风殑缁忔祹绀句細涔熷氨涓嶅瓨鍦ㄤ篃涓嶉渶瑕佽繘琛屾祦閫氶鍩熷拰娑堣垂棰嗗煙鐨勯潻鍛姐?
銆??闅忕潃绉戝鎶?湳鐨勫彂灞曞拰绀句細鐨勮繘姝ワ紝鏈烘鍖栧ぇ鐢熶骇鏂瑰紡鐨勫嚭鐜帮紝鐩磋嚦绂忕壒鐨勬祦姘寸嚎鐢熶骇鏂瑰紡鐨勯潻鍛斤紝鐢熶骇鏁堢巼澶у箙搴︽彁楂樸?瑙勬ā鐨勭粡娴庢?鍚稿紩浼佷笟涓嶆柇鎵╁ぇ鐢熶骇瑙勬ā锛屼互鎻愰珮绔炰簤鍔涳紝鍙栧緱鏈?ぇ鐨勭粡娴庢晥鐩婏紝鍥犺?褰㈡垚浜嗗伐涓氬寲绀句細涓殑鎵归噺鐢熶骇鐜拌薄銆傚ぇ閲忕殑鍗曚釜鐢熶骇鑰呬负浜嗘墿澶у崟鍝佺鐨勭敓浜ц妯°?闄嶄綆鎴愭湰锛屾?鏄?鍚戜簬浣夸骇鍝佺殑鍝佺瑙勬牸灏藉彲鑳藉皯銆佺敓浜ф壒閲忓敖鍙兘澶с?鍚屾椂锛屼负浜嗗湪涓?畾鏃舵湡鍐呭娆¤幏寰楄妯＄粡娴庢晥鐩婏紝浠栦滑閲囩敤楂樺害涓撲笟鍖栫殑娴佹按鐢熶骇绾匡紝甯︽潵鏋侀珮鐨勭敓浜ф晥鐜囷紝褰㈡垚鍗曚竴鍖栥?鏍囧噯鍖栥?楂橀?鍖栫殑鐢熶骇鐗圭偣銆傚弽瑙傚伐涓氬寲绀句細涓殑娑堣垂锛岄殢鐫?ぇ閲忕敓浜ф墍鍒涢?鐨勮储瀵屼笉鏂鍔狅紝娑堣垂鑰呯殑鏀跺叆澧炲姞锛屾秷璐瑰搧鐨勭浉瀵逛环鏍间笌缁濆浠锋牸閮戒笉鏂笅闄嶏紝澶ч噺娑堣垂鍔垮繀褰㈡垚銆傝繖绉嶆秷璐瑰線寰?槸浠ヤ釜鎬у寲銆佸鍙樺寲涓虹壒鐐圭殑銆傝繖浜涚壒鐐逛笌澶ч噺鐢熶骇鐨勫崟涓?寲銆佹爣鍑嗗寲褰㈡垚浜嗙洿鎺ョ殑瀵圭珛銆傛祦閫氶鍩熷拰鐢熶骇棰嗗煙鐨勫彂灞曢?搴﹁窡涓嶄笂娑堣垂棰嗗煙鐨勫彂灞曢?搴︺?娴侀?棰嗗煙鍜岀敓浜ч鍩熺殑鍙戝睍婊炲悗鎴愪负鐢熶骇棰嗗煙杩涗竴姝ュ彂灞曠殑鐡堕锛屽嵆鎵?皳鐨勭敓浜ц繃鍓╋紝鏁翠釜甯傚満灏辨垚涓轰拱鏂瑰競鍦恒?
銆??涓轰簡浣跨ぞ浼氱敓浜ч『鍒╄繘琛岋紝杩欑瀵圭珛蹇呴』寰楀埌鍖栬В銆傝?鍖栬В瀵圭珛鐨勬渶浣冲叆鎵嬬偣鍒欐槸杩炴帴鐢熶骇鍜屾秷璐逛袱涓鍩熺殑娴侀?棰嗗煙銆傛祦閫氶鍩熷唴锛屽摢涓?缁忚惀褰㈠紡鏈?兘鍗忚皟涓よ?锛屽摢涓?灏辨渶鏈夌敓鍛藉姏銆傜敓浜у拰娑堣垂鐨勮繖绉嶅绔嬭姹傚晢涓氫紒涓氳妯¤繍浣溿?杩垏瑕佹眰瀵规祦閫氶鍩熷拰娑堣垂棰嗗煙杩涜涓?褰诲簳鐨勯潻鍛姐?鐢熶骇棰嗗煙鐨勬晥鐜囨彁楂樺娴侀?棰嗗煙鐨勯潻鏂版湁闈炲父澶х殑鍚ず銆備簬鏄紝浜轰滑鍙楀埌浜嗙敓浜ч鍩熺殑娴佹按绾跨敓浜ф柟寮忕殑鍚彂锛屽湪娴侀?棰嗗煙搴旂敤浜嗘満姊板寲澶х敓浜х殑鏂瑰紡锛屾彁鐐煎嚭绫讳技娴佹按绾跨殑鎿嶄綔娴佺▼鍜岃鑼冿紝濡傛敹鐩婃祦绋嬨?鏈嶅姟娴佺▼銆佹暣鐞嗚揣鍝佹祦绋嬬瓑銆傝繖灏辨槸杩為攣缁忚惀鐨勬爣鍑嗗寲鍩虹锛屾崲瑷?箣锛岃繛閿佺粡钀ュ氨鏄満姊板寲澶х敓浜ф柟寮忓湪娴侀?棰嗗煙鐨勫垱鏂板拰搴旂敤锛屽嵆杩為攣缁忚惀鏈川涓婃槸涓?澶ф祦閫氥?
銆??鍓嶆枃宸茬粡鎻愬埌杩囪繛閿佺粡钀ユ槸涓?绠＄悊鏍囧噯锛屽疄闄呬笂鏍囧噯鍖栫殑鍩虹灏辨槸鈥滄彁鐐兼祦绋嬧?锛岃繖涓庣敓浜ц溅闂存祦姘寸嚎鐨勫埗浣滃鍑轰竴杈欙紝灏辨槸鍦ㄦ祦閫氱瓑闈炵敓浜ч鍩熻繘琛岀殑涓?鈥滄祦姘寸嚎鍒朵綔鈥濓紝浠ヤ究浜庡鍒躲?
銆??浜屻?杩為攣缁忚惀鏄竴绉嶄紒涓氱粍缁囧舰寮徛犅?br />
銆??鏈変汉璁や负鍙戝睍杩為攣缁忚惀涓昏鏄粡钀ュ舰寮忕殑鏀瑰彉锛屾槸涓氭?鐨勪竴绉嶅垱鏂般?杩欓噷鎴戜滑瑕佺粰杩為攣缁忚惀姝ｆ湰娓呮簮锛岃繕杩為攣缁忚惀浠ユ湰鏉ラ潰鐩?杩為攣缁忚惀涓嶆槸涓?涓氭?锛岃?鏄竴绉嶄紒涓氱粍缁囧舰寮忥紝鍥犱负锛毬犅?br />
1.杩為攣缁忚惀鏄埗搴︾殑鍒涙柊锛屾槸浼佷笟浠庢斂绛栧埌瑙傚康銆佷粠缁忚惀鍒扮鐞嗐?浠庡晢娴佸埌鐗╂祦銆佷粠褰㈠紡鍒板唴瀹圭殑鍏ㄩ潰璋冩暣鍜屽彉闈┿?
2.杩為攣缁忚惀鏄紒涓氱粨鏋勯噸缁勫拰鍒涙柊锛屽寘鎷壒鍙戞敼闈┿?閰嶉?涓績鐨勫缓绔嬨?娴侀?鐜妭鍜岀綉缁滅殑鍙樺寲锛屽甫鏉ヤ簡浼佷笟璐?閿??璋冦?瀛樼殑鍏ㄩ潰璋冩暣锛屾槸浼佷笟鑱岃兘鐨勯噸鏋勫拰娴侀?鐜妭鐨勯噸缁勩?
3.杩為攣缁忚惀涓嶆槸涓?涓氭?锛屼絾鍙湁涓庡叿浣撶殑涓氭?鐩哥粨鍚堬紝濡傝秴甯傝繛閿併?浠撳偍杩為攣銆佷究姘戣繛閿併?蹇杩為攣銆佺敓浜ц繛閿侊紝鎵嶈兘褰㈡垚鑷繁鐙壒鐨勭粡钀ユ柟寮忥紝璧嬩簣瀹冨己澶х殑鐢熷懡鍔涖?
4.杩為攣缁忚惀鏄柊鐨勫晢鍟嗗叧绯汇?宸ュ晢鍏崇郴鍜屼紒涓氬唴閮ㄥ悇鐜妭鍏崇郴鐨勮皟鏁村拰寤虹珛銆?br />
銆??鐢辨鍙锛岃繛閿佺粡钀ユ槸浼佷笟鐨勪竴绉嶈涓烘柟寮忥紝涓?闈炴秷璐圭殑琛屼负鏂瑰紡銆傛湰璐ㄤ笂涓嶆槸涓?涓氭?锛岃?涓庝紒涓氬紑鍒嗗叕鍙稿拰鍒嗗簵锛屾湁绫讳技涔嬪锛屾墍浠ヤ笉瀛樺湪琛屼笟鐨勫眬闄愭?銆傝繛閿佺粡钀ユ槸浼佷笟鐨勪竴绉嶇粍缁囩粨鏋勮璁★紝鏇存槸涓?缁勭粐褰㈠紡锛屽畠涓嶅睘浜庡晢涓氬眰闈紝鑰屽睘浜庣粡钀ュ眰闈?
銆??鎵?互杩欓噷灏辫В鍐充簡寰堝浜哄浠?箞琛屼笟閫傚悎鍋氳繛閿佺粡钀ワ紝浠?箞琛屼笟涓嶉?鍚堝仛杩為攣缁忚惀鐨勫洶鎯戙?杩為攣缁忚惀鏈川涓婂氨鏄敓浜с?绠＄悊銆佹湇鍔°?鎿嶄綔鏍囧噯鐨勫缓绔嬪拰鎷疯礉浼犳挱銆傚晢涓氶鍩熷彲浠ュ彂灞曡繛閿佺粡钀ワ紝鐢熶骇棰嗗煙鍚屾牱鍙互锛岀湅鐫?竴涓釜鐨勫垎鍘傚紑璧锋潵锛岃繖涓嶆槸寰堟槑鏄剧殑杩為攣缁忚惀鍚楋紵鍏蜂綋鐨勫唴瀹逛細鍦ㄥ悗鏂囪繛閿佺粡钀ョ殑鍒嗙被涓缁嗕粙缁嶏紝杩欓噷灏变笉璧樿堪銆?br />
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